So… I Started a Swimwear Brand

Hi, I’m Tiffany — founder, fit-obsessed, and currently knee-deep in launch mode. Welcome to Azelie, a swimwear brand I created because I was tired of swimsuits that looked cute on the hanger but did nothing for real bodies (especially mine).

This all started with a simple idea: make swim that actually fits. Pieces that hold you up, hug you in, and let you move — without sacrificing style. Think: clean lines, minimal-but-chic silhouettes, sustainable fabric, and comfort you can actually swim in. I’ve been learning (and Googling) as I go, testing samples, obsessing over underwires, and trying to create something better — for you, for me, for all of us who want to feel good without feeling exposed.

Azelie is launching soon (!!) and I seriously can’t wait for you to see what I’ve been working on. Until then, follow along here for behind-the-scenes updates, fit tips, and little glimpses of the chaos and joy behind building this brand from scratch.

Let’s make a splash.

xo,
Tiffany
Founder, Azelie