Dive In | Azelie Blog

Sustainable Summer Recap
Sustainable Summer Recap
Sustainability isn’t a trend—it’s a responsibility. As we wrap the season, we’re sharing how we made conscious choices this summer, and what’s next in our journey toward more mindful swimwear. Read more...
Swimwear That Moves with You
Swimwear That Moves with You
Our suits are made to support you—literally and emotionally. In this post, we break down what makes Azelie’s fit different, and why comfort, coverage, and confidence will always come first. Read more...
Design Diaries: What Goes Into Our Next Collection
Design Diaries: What Goes Into Our Next Collection
Go behind the seams with us. From mood boards to fabric swatches, here’s a peek at how we’re building our next collection—based on your feedback, your needs, and our love... Read more...
Back to the Beach (and Back to Routine)
Back to the Beach (and Back to Routine)
Fall might be calling, but that doesn’t mean letting go of your swim state of mind. Here's how we're carrying the calm, confidence, and energy of summer into the new... Read more...
Vacation Mode: Activated
Vacation Mode: Activated
Focus on the travel edit—swimsuits made for carry-ons, wrinkle-free coverups, and looks that double as outfits. Mention trending vacation spots or styles you’ve seen on TikTok and IG (like Amalfi... Read more...
Soaking Up the Last Drops of Summer
Soaking Up the Last Drops of Summer
Summer isn’t over just yet. We're reflecting on the season’s sun-soaked moments, your favorite Azelie styles, and what’s inspiring our next collection. Let’s savor every last wave and start dreaming... Read more...
Your Late-Summer Swim Checklist
Your Late-Summer Swim Checklist
A guide to refreshing your swimwear drawer for the rest of summer. Highlight Azelie staples like supportive tops, flattering bottoms, and lightweight cover-ups. Include tips on how to wash/store your... Read more...
Month One: A Blur of Blue Bikinis, Post Office Runs, and So Much Gratitude
Month One: A Blur of Blue Bikinis, Post Office Runs, and So Much Gratitude
Azelie Swim’s first week is officially in the books—and it’s been a wild, beautiful blur. From unexpected sell-outs to post office runs and real-time lessons in entrepreneurship, founder Tiffany shares... Read more...
Cancer Season aka Birthday Season
Cancer Season aka Birthday Season
My birthday is coming up on July 21, and this year feels a little different from the last. It’s my first birthday since launching Azelie Swim—this little brand that’s quickly... Read more...
The Girls Behind the Names: Meet the Azelie Swim Styles
The Girls Behind the Names: Meet the Azelie Swim Styles
Every Azelie Swim style is named after someone close to me. From the supportive Tiffany top to the playful Grace bottoms, here’s a little story behind each piece—and the sisters... Read more...
Backyard to Beach: How I'm Spending the Fourth of July in Azelie Swim
Backyard to Beach: How I'm Spending the Fourth of July in Azelie Swim
Spending the Fourth of July at the beach with friends, bikinis, and snacks—what more could I want? Sharing a little about why this holiday means so much to me, and... Read more...
Azelie Swim Launch Party Recap: A Night in Greenpoint
Azelie Swim Launch Party Recap: A Night in Greenpoint
We launched Azelie Swim in true hot girl fashion—wine, bikinis, sea glass, and all the good vibes. Catch the full recap of our Brooklyn launch party, where friends, fam, and... Read more...
So… I Started a Swimwear Brand
So… I Started a Swimwear Brand
Hi, I’m Tiffany — founder, fit-obsessed, and currently knee-deep in launch mode. Welcome to Azelie, a swimwear brand I created because I was tired of swimsuits that looked cute on... Read more...